Innovation Summit: Software Conference


Why my customers attend and why you should too

This year’s Software Innovation Summit: Software Conference brings all of the Schneider Software User conferences under one roof.

So a new(er) reason that customers would like to attend the Conference is the ability to see some of the other software solutions in the Schneider portfolio, without having to call in each company on their own.

Beyond this, they attend in my humble opinion for the following reasons:

  • Technical Sessions: The breakout sessions are often done by Product Managers or Technical folks; so the sales pitch is somewhat muted. My customers have repeatedly come out of these sessions and called them ‘training’ which they are not. Having said that, there are also hands-on training sessions on some of the newer releases. Great way to justify the trip – you are going to training also! For more information, check out the conference agenda.
  • While we have some great Product support through our Technical Team; there are 10 times as many experts at the Conference and you can either sit through their sessions (I often make my session plans by looking at the speaker's bio) and or grab them after a session for a few quick questions.
  • The EXPO is also intriguing. Having worked hundreds of trade shows over the years, I will even roam from booth to booth because these booths are often manned by some of the product experts themselves. Grab a beer and work the room. My goal is to hit three vendors I know to say hello and find out what is new – then find 3 vendors that I have never met and at least get a high-level appreciation for what they have to offer that may or may not fit my needs going forward.
  • Despite being mentally exhausted from the all-day sessions, we have fun working into the night— even if that just means finding a group to “network” with (code for have a beer). This makes the trip even more worthwhile.

The EXPO is also intriguing. Having worked hundreds of trade shows over the years, I will even roam from booth to booth because these booths are often manned by some of the product experts themselves.

Join us in San Antonio and if you run into me on the beautiful River Walk, we can ‘network’ a little.

Post By: Joe Finn 

Starting in a Technical Support role, Joe has been working in the software industry for his entire career.
Starting in a Technical Support role, Joe has been working in the software industry for his entire career. Joe and his employer of 24 years (Wonderware Midwest) are an integral component of the automation industry the upper Midwest – a market they have served since 1985. Today Joe continues to work with customers daily and is the Director of Sales for Wonderware Midwest.

 

San Antonio, TX

The Grand Hyatt | October 2-5, 2017

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