At least once a day I get an invitation to a conference in my Inbox. I’m a marketer, who happens to be a chemical engineer, so you can imagine the wide variety of topics these seminars present. Most I ignore, but I am going to the Innovation Summit: Software Conference in San Antonio, and I encourage you to do the same. But before you commit, I thought it useful to dispel some myths you might have.
- Conference content never matches expectations. Ever go to a conference and feel remarkably out of place? The content doesn’t match your expectations and now you’re obligated to participate. That won’t happen at Innovation Summit: Software Conference. Here you will learn about new software and industry trends (such as, the Industrial Internet of Things, Digital Operations Management, and Unified Supply Chain technology), get deep dives into process simulation software, and better understand how our solutions are making your life easier and simpler.
- It’s all a Sales pitch. No one likes a Sales pitch and you won’t get one here. Instead, you will gain a fresh perspective by discovering what other customers are doing with Schneider Electric software to reduce operating costs, improve safety, and maximize profitability. Customers like Total, Technip, Shell, Fluor, and Intergraph, have already committed papers.
- Conferences take too much time away from work. We all live busy lives. We don’t have time to take unnecessary trips away from our day jobs. That’s why we’ve combined 4 conferences in 1. The Innovation Summit: Software Conferences combines SimSci’s Process Industry Business Excellence Conference, Wonderware Live, Avantis’ Maximize Return on Assets, and IntelaTrac’s Empowering the Mobile Workforce in Process Industries. Less time; less money.
- Can’t justify the cost. Times are tough; every expense has to be justified. But consider this: in addition to getting 4 conferences in 1, you can also sharpen existing skills with free hands-on product training. Make the most of this conference by fulfilling your annual professional development hours at the same event.
- Never the right people to help me do me my day job. You should always leave a conference feeling it has added value—sometimes this is achieved through content and sometimes it’s with whom you speak. At the Innovation Summit: Software Conference, you will network with industry peers and product experts from across the globe and learn directly how we can help you meet your strategic goals—whether that’s improving operational efficiency, increasing capacity, and/or reducing CAPEX/OPEX.
This year’s Innovation Summit: Software Conference promises to be as big as Texas. The question is, which big myths will you dispel?
By Livia Wiley
Livia Wiley is the Sr. Product Marketing Manager for Process Engineering software at Schneider Electric. She is primarily responsible for expanding SimSci’s brand awareness and marketing of its design, simulation & training, and optimization software. Her areas of expertise are within the oil & gas and mining, minerals, & metals industries. Livia has more than 20 years of experience in process simulation; assisting clients model, troubleshoot, and optimize their processes through technical and economic studies. Prior to joining Schneider Electric in 2014, she worked for suppliers of process simulation and automation technology, including Honeywell, Aspen Technology, and legacy SimSci. Livia holds a B.Sc. in Chemical Engineering from Queen’s University, and a M.Eng in Chemical Engineering from the University of Houston.